Blog | OneTrick Asia

LIDL Checkout Experience

written by OneTrick London on 2025-03-26

LIDL Checkout Experience | UK Retail Markets | Discounters | | Reducing GTM Risks in a Volatile Trading World

LIDL Stores Checkout Experience is miserable, Miserable, MISERABLE. Period !!

So let us get this fact, about Customer Experience in one of the German privately owned, large and growing Retailers and Grocers, out of the way.

So we can all share our own bits and bobs, of LIDL Checkout Misery and the experience of misery, at LIDL Checkouts.

Is Checkout Misery a planned thing at LIDL, or is it just a necessary and inevitable consequence, of shopping at a large German origin retail discounter ?

It does not matter if you are buying with a One Pound Large trolley or with a self guided, deep blue plastic trolley that you can merrily go searching for, as soon as you enter a LIDL store. The fact of the matter is that LIDL does have customers coming in very fast and furious, purchasing, checking out and leaving those large trolleys at the till side.

And yes, some do leave with a smile and some do not. So much for leaving with that winning feeling, that LIDL leaflets and display signages remind us about.

LIDL probably does want customer folks to leave the checkouts very very fast.

Now the issue is that LIDL retail store sites are, what one would expect, from a large Retail Discounter. Despite the miserable Checkout Experience at LIDL, LIDL stores have been steadily knawing at, the retail market share, in the British Retail Chains market segment.

As of November 2024, Lidl holds a 7.7% market share in the UK grocery market, making it the sixth-largest supermarket, and is poised to overtake Morrisons for fifth place.

Here are some figures and a more detailed breakdown of retail market dynamics as of 2024 :

Market Share: Lidl's market share is 7.7%.
Position: Lidl is the sixth-largest supermarket in the UK.
Growth: Lidl is experiencing strong growth, with sales rising by 23.2% in the last month, and is the fastest-growing grocer in the UK.
Competition: Aldi, another discount supermarket, is the fastest-growing grocer with a market share of 10.1%.
Other Supermarkets: Tesco holds the largest market share at 27.1%, followed by Sainsbury's with 14.8% and Asda with 13.9%.
Lidl's Strategy: Lidl is focusing on expanding its presence and attracting customers with competitive prices, and a wider range of products.
Recent Performance: Lidl achieved its highest-ever market share of the grocery sector in the 12 weeks to 12 May, with 8.1% of the market, compared to 7.7% in the same period last year.

The advertising gurus of the British retail chains, who have been bothered, by price pressures and retail margins pressures, have recently come up with a campaign, that they take care, not to make you feel a lidl thing or worse, a miserable thing.

OneTrick India Website is headquartered in the business, retail and financial district of London, United Kingdom.

East India Company and Great Britain have been pioneers of global trade and still packs a significant punch in political, economic, strategic and macro geo alliances in a volatile world.

Our team at OneTrick, is still being hired and consists of management gurus and market watchers, who have seen the growth of post colonial Asia, the Indian economy from the 1980 decades, and are aware of pulls and pressures of global trade and volatility, in this most interesting business decade, for economists, planners, demographics experts, consumer trends and money markets.

The launch of the OneTrick India website, has been timed to coincide with political, ideological, regime changes in US and Germany.

The website aims to provide, market leading, insightful trends spotting, data, intelligence and Go To Market Strategies, for global businesses looking to invest in Asia and India, in search of differentiated returns.

OneTrick Asia - The resource for GTM Risk Reduction, in Largest Consumer Markets like India, South East Asia, Far East, China, Africa and Europe.

Share your thoughts and experiences, on your LIDL Checkout Misery with Nik at :

Contact Nik on your LIDL Checkout Misery - onetrick.uk@gmail.com

Disclaimer and Fair Enough Warning - Nik Nigam has been a LIDL Shopper for decades, and still continues to shop at LIDL often. Trying to look sanguine, and not to look too miserable at the LIDL Checkouts !!

Nik is a Retail Markets Strategy and Customer Experience blogger based in London UK. Nik blogs at OneTrick.IN Website.

ECommerce Dynamic Pricing Algorithms

written by OneTrick London on 2025-03-24

ECommerce Dynamic Surge Pricing Algorithms | UK Retail Technology RoadMap | Reducing GTM Risks in a Volatile Trading World

We all know that pricing is a critical part of Retailing in developed markets.

So what are the lessons we can learn from how Sainsbury and Tesco, in United Kingdom are adopting to the push from the German Discounters like ALDI and LIDL, in the UK Retail Markets ?

Pricing Strategies for Retailers and ECommerce Vendors is a vexed issue. It involves enormous amounts of data, software coding, frontend designing and big data crunching.

Are retailers prepared for this coming onslaught and markets mix ups.

And most importantly, is your ECommerce Platform Vendor equipped to translate your Pricing Strategies, into deliverable secure software code, that does not piss off savvy consumers, whose online shopping baskets are changing beyond recognition ?

We all know that the German based retail giants ALDI and LIDL moved late into the online retail space.

The big German Discounters decided to ditch ECommerce Platforms, in favour of brilliant App Based strategy and that Bundle of Value Pamphlet, that you pick up while leaving the shop and entering the Car Registration number for Free Parking.

For catering to the loyal customer base, or the mathematically challenged customers, who consistently compares the price, of online Grocery shopping basket, against Carrefour in Europe or against Tesco, Sainsburys, Waitrose and John Lewis Partners.

Browse, Compare, Click Ship and Deliver Platforms need to forever keep innovating.

ECommerce Dynamic Pricing Models Consulting Links :